Proving itself as pioneer in this regard as well, Facebook has undergone a huge footstep this year by declaring the discovery of Graph search, inner bound search engine that has made social networking fuller of joy. It enables the users to look for the stuff that they find interesting for them and provides option to further suggest it to their peers as well everything from movies, latest tech "discovery to selection of restaurants, brands and fashion is made available for users to get access. Even, from the perspective of business, Graph search has proven to be most profitable through resulting in fast growing purchase decision through providing progressive research about offerings and also ensuring its creative advertising combining with other search engines that could prove to be potential optimistic break through.
Besides this, excitingly Facebook in also taking the privacy and increasing user security needs into consideration by focusing on functionality aspect of the new "Graph search". The foundation of this search engine is based upon keeping privacy point of view in mind and users conscious level about it. It cares about the confidentiality maters of each and every user and ensures complete secrecy of their valuable data on Facebook by keeping the things simple but in highly proficient manner.